Tomás Ferreira

Head of Analytics · Spotify

Tomás leads analytics for a product where a small ranking change reaches hundreds of millions of people before anyone has read the report.

He works on guardrails: the metrics that are allowed to stop a launch, who gets to set them, and what a team learns the first time one fires incorrectly.

He has spent the last two years arguing that most teams measure too many things and protect too few.