Frida Nyberg

Chief Data Officer · Zalando

Frida runs the data function behind a business selling into twenty-five markets, where the same word means four different things depending on which team says it.

Her work is mostly definitional: agreeing what a number counts, who owns it, and what happens when it moves. The modelling, she says, is the easy part.

She opens Metric with a keynote about the one number that moved and what it cost to understand it.